Free Massa Organics Giveaway. Holla!

May 20, 2009

My earliest memories of brown rice are from my mom’s kitchen, served as a healthier alternative to white rice. She said she LIKED it better. I didn’t believe her. All I wanted was Rice-a-Roni the San Francisco treat I saw advertised on TV with that cute little jingle!

But brown rice it was.

Most people don’t have particularly gourmet ideas surrounding the humble whole grains of brown rice. But I’m going to change that for you today! Oh heck yes I am. Not just with some outstanding recipes, but with a review of the finest brown rice you could be lucky enough to taste. And not just one of you, but FOUR of you are going to win a bag of this fantastic organic product. At the end of this post I’ll tell you how.

Excited yet?

I ran into Greg Massa on Twitter. One of my foodie friends (looking at you, Heidi Robb) mentioned the company and I had to see what it was all about. Here’s the coolest thing about Greg Massa and his wife Raquel: they are biologists turned farmers who Twitter and keep a blog! That’s my kind of farmer! Just kidding, all organic farmers are my kind of farmer but I have a harder time meeting or having a conversation with them from my urban dwelling.

So, onto the rice.

This is good stuff, folks. It’s been written up in Saveur Magazine and a whole boatload of newspapers in California. Here’s why: it’s delicious. And the sustainable farming practices in place at Massa are equally as appealing.

Massa Organics has a hard rule against genetically modified organisms (GMOs) and does everything possible to positively impact the air, water and soil. They capture and recirculate the irrigation water and instead of burning crop residue built their own house out of rice straw. These folks are the real deal! So let’s applaud Greg and Raquel for doing the right thing – which we can assume may not always be the easiest thing!

When I was barely old enough to hold a pencil my mom would give me one and let me draw endlessly on a pad of paper. Such a simple thing held so much wonder, so much potential for creativity and expression. I felt much the same way when Greg Massa offered to send me a sample of his brown rice! It’s is the perfect food to create so many meals around. I could eat it every day and never run out of awesome recipes to try.

Why not start your week with a big pot of brown rice? Soak it for at least a few hours or overnight. This technique makes any whole grain easier to digest and gets rid of phytic acid, which can prevent mineral absorption in your body. Simply soak in a bowl of water with a splash of lemon juice or vinegar, then drain and add fresh water to cook. I love this cooking method, which treats rice more like pasta.

Then, serve it differently every day for a time-saving menu plan. Here are some recipes I enjoyed with Massa rice, and at the end of this post is your chance to win your own bag of Massa Organics brown rice.

Brown Rice Fritters
These are easy as pie, just mix rice with egg, fresh oregano and a few other things and fry ’em up! Totally delicious. Serve with mixed greens for an easy meal. Since this recipe came from Saveur, go check it out there!

Veggie Fried Rice
1 Tbl. organic butter
1 onion, peeled and diced
4 scallions, chopped
3 stalks celery, chopped
(Other veggies to add: brocolli, peppers, sliced cabbage or bok choy, bean sprouts or whatever you have on hand)
4 cups cold cooked rice
2 eggs, whisked
2 Tbl. soy sauce
1 Tbl. mirin

This recipe cooks up fast so have all your vegetables washed and prepared ahead of time. Heat butter in a large skillet or wok over medium high heat. Whisk mirin into eggs and pour into wok. Scramble until cooked but still loose. Add onions and any other raw veggies that need time to cook. Keep mixing for about 5 minutes as veggies soften and onions brown. Add cooked rice and veggies you want to keep crisp like bean sprouts. Continue to stirfry. When heated through, add soy sauce and serve.

Brown Rice Pudding
3 cups leftover brown rice
1 can organic coconut milk (or milk, soymilk, almond milk, etc.)
1/2 cup raisins
4 Tbl. maple syrup
2 tsp. vanilla extract
4 Tbl. dried coconut
2 Tbl. tahini

Mix all ingredients in a medium saucepan. Stir over heat until most of the liquid is absorbed and everything is well mixed and warm.

So, do you want to win a free bag of Massa Organics rice? Leave a comment below this post for your entry! For extra chances to win you can do the following:

1. Sign up for my RSS feed
2. Sign up for my newsletter
3. Follow me @MPfennighaus on Twitter and retweet this post
4. Follow Greg Massa @MassaOrganics on Twitter and retweet this post
5. Stumble this post

Let me know in the comments how many entries you’re completing. Contest closes on June 4th at 8am EST. Winners must provide a US address to receive their rice!

This post is part of Cheeseslave’s Real Food Wednesday Blog Carnival!

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